Why did I create The Auto Buying Coach?

I sold cars new and used from the top brand auto makers: Toyota, Acura, Honda, Nissan, Mini, Hyundai, Infinity, Mazda, Kia, Chevrolet, Dodge, Ford, Chrysler, Lexus, Volkswagen, Subaru, and BMW. You name it. I sold it, probably.

I worked alongside accomplished salesmen with 20 to 30 years’ experience. They came from dealerships all throughout Southern California. I was lucky, fate allowed me to learn from the best.

Customers were scarce. Stealing clients and bribing fellow employees for sales leads was the norm. It was not the best working environment, but we made it work because we all saw the opportunity. There was money to be made. Some salesmen enjoyed upwards of $10,000 dollars monthly while others were going home with the minimum wage. The more you were willing to bend the rules, the more likely you were to find yourself among the top earners.

There are different types of salesmen. The best kind have the customer’s interest at heart. They help potential customers find what they need. They empower them to make the purchase, and they do not take advantage of their customer’s gaps in knowledge about the car buying process. Unfortunately, not all salesmen posses the mental strength or the luxury to be that type of salesman all the time.

My work is for the people I love. Saying that I benefited from the sacrifices my parents made as immigrants is an understatement. I am gratefully endebted to them. They instilled values and morals in me that I will not compromise.

That is why I am no longer a car salesman. The longer I stayed in the game, the more apparent it became that success meant making some compromises. Unfortunately, time was up. I wanted a career doing something I loved. Negotiating and making good commissions on transactions felt like my calling. The problem was that making a decent commission meant grossly over charging for the vehicles.

I never lied to my customers. I disclosed everything. I relied on my hard work, my honesty, my knowledge, and my salesmanship to earn my commissions.

I decided I could no longer work on the side of the dealership. If I was going to be involved in car negotiations, it would be on the side of the customer. I could finally stop worrying about my commission, and instead help Auto Buyers defend themselves from professional negotiators. Thus, The Auto Buying Coach was born.